Philip Cronerud is a ACD Design, Creative Director based in Los Angeles with a decade of experience in helping organizations grow and innovate through design. A digital native, with a deep expertise in creative direction and strategy, his focus is on connecting product with marketing and design for forward thinking brands.

Currently, working to establish the brand design studio for Apple Services (Marcom). There he oversee creative projects, working closely with the marketing, artist relations, editorial, social and strategy teams.

At Marcom, he’ve had the pleasure to work and lead a range of projects, some of these include:

Apple Music Spatial Audio launch
Apple iPhone 11 launch
Apple iPhone 7 launch
Apple HomePod launch
Apple AirTag launch
Apple TV4K launch
Apple WWDC 2020 identity
Aktuell isn’t really a studio. It’s just this website, where you’ll find a small sampling of creative projects from the last however many years. Our small bookshop is open by appointment with hand-selected books from our collection of nearly 2,000 vintage books and magazines, the bookstore is an extension of art+services and posterrr. The bookshop host rotating exhibitions, book and magazine launches, as well as signings and readings.


Working Experience
Global ACD at Apple Services (Marcom)
Mar 2020—Present

Global Design / Art Director at Apple (Marcom)
Sep 2015—Mar 2020

Founder of

Founder of

Design / Art Director at Wieden+Kennedy, Amsterdam
Oct 2011—Sep 2015

Graphic Designer at It’s Nice That (Printed Pages)

Kennedy at Wieden+Kennedy, Amsterdam
May 2011—Oct 2011

Werkplaats Typografie, Urbino

Berghs School of Communication, Stockholm

Brand Systems
Visual identities
Brand guidelines
Retail / Environments / Exhibitions
Packaging design
Product photography
Speculative design
Brand Strategy
Brand architecture
Brand platforms
Design strategy
Social media strategy

Over 50 international clients, including:
Apple Services
Coca-Cola Company
It’s Nice That
Audi AG
Citzen Watch CO.
Electronic Arts
Stedelijk Museum
EYE Film Museum
Cobra Museum of Art

About the typeface
The typefaces Unica have been used throughout the website. Unica has had a conflicted history from the very beginning. Having waited for many years, Haas finally decided to develop a new typeface tailor-made for the technology. They brought in Team 77 to conduct a thorough analysis of four formally related typefaces Akzidenz Grotesk, Neue Haas Grotesk, Helvetica and Univers as a basis for the new design.

Philip have received more than 20 awards, including:
Beazley Designs of the Year
The Best Dutch Book Design
Cannes Lions
Magpile Magazine Awards
Digitales Schriftarchiv zum Klingspor-Museum