Philip Cronerud is a creative director, design manager, brand consultant based out of Los Angeles with +14 years of experience in helping organizations grow and innovate through design. A digital native, with a deep expertise in creative direction and strategy, his focus is on bringing together product, design, and marketing, with a holistic contemporary approach for forward thinking brands.
Philip has worked with Apple for almost a decade where he has been working for both Apple Hardware (Marcom SCV) and Apple Services (Marcom LA). At Marcom SCV he handled the global art direction and strategy for numerous devices and new initiatives. Seeing projects through the entire funnel, from packaging, design, channel, retail, events, and keynotes.
While at Marcom LA he has worked on positioning and developing Apple Music. For the past few years he have been in charge of a creative team, whose work has significantly improved the company's services as a whole and helped re-launch Apple Music, with a continuous subscriber increase and revenue projection.
Some notable projects at Apple include:
- Apple Music Spatial Audio launch
- Apple Music refresh
- App Store refresh
- Apple iPhone 11 launch
- Apple iPhone 7 launch
- Apple HomePod launch
- Apple AirTag launch
- Apple TV4K launch
- Apple WWDC 2020 identity
At Wieden+Kennedy he assisted in the establishment of the design studio alongside Joseph Burrin. He won multiple pitches while there for various international accounts, including Audi, Coke, and Nike. The work throughout the years has led to numerous prizes and new business opportunities.