Philip Cronerud is an creative director, furniture advisor, collector and curator based in Los Angeles with a decade of experience in helping organizations grow and innovate through design. Currently, helping build the design studio for Apple Services. Previously at Apple's Global Marketing team (Marcom) and Wieden+Kennedy. A digital native, with a deep expertise in creative direction and strategy, his focus is on connected products and digital experiences for forward thinking brands. Experience working and building diverse teams for worldwide campaigns, art direction, brand identity systems, product design, packaging, events, interiors and retail.
Collaborators: Siavosh Zabeti, Bas Koopmans, Anton Corbijn, Scheltens&Abbenes, Andrew Zuckerman, Bonsoir Paris, Joseph Burrin, Anthony Fabre, Chad Moore, Jason Nocito, Greg White, Bruno Drummond, Gemma Tickle, John Short, Wyne Veen, Osma Harvilahti, Maurizio Di Iorio, Jonathan Zawada, Marcel Christ, Lernert & Sander, Robin Broadbent, Haw-Lin, Doug Rosa, Marcus Gaab, Qiu Yang, Letman, Owen Silverwood...
Aktuell evolves in various creative areas such as design, photography, installation, print and films for both personal or commissioned works. Our small bookshop is open by appointment with hand-selected books from our collection of nearly 2,000 vintage books and magazines, the bookstore is an extension of PHILOU and The bookshop host rotating exhibitions, book and magazine launches, as well as signings and readings.


Apple Music
Coca-Cola Company
It's Nice That
Audi AG
Citzen Watch CO.
Electronic Arts
Stedelijk Museum
EYE Film Museum
Cobra Museum of Art

Brand Strategy
Art Direction
Digital Design

About the typeface
The typefaces Unica have been used throughout the website. Unica has had a conflicted history from the very beginning. After Linotype bought a license for Neue Haas Grotesk (1957) and developed it into Helvetica for worldwide use (1960), they prevented Haas Type Foundry from adapting the typeface to the upcoming phototypesetting technology. Having waited for many years, Haas finally decided to develop a new typeface tailor-made for the technology. They brought in Team’77 (André Gürtler, Christian Mengelt, Erich Gschwind) to conduct a thorough analysis of four formally related typefaces – Akzidenz Grotesk, Neue Haas Grotesk, Helvetica and Univers – as a basis for the new design.

Beazley Designs of the Year
The Best Dutch Book Design
Cannes Lions
Magpile Magazine Awards