Philip Cronerud is a ACD Design Manager, Creative Director based in Los Angeles with a decade of experience in helping organizations grow and innovate through design. A digital native, with a deep expertise in creative direction and strategy, his focus is on bringing together product, marketing, and design for forward thinking brands.

Working to support the establishment of the Apple Services design studio (Marcom LA). There he oversee creative projects, working closely with the marketing, artist relations, editorial, social and strategy teams.

At Marcom, he’ve had the pleasure to work and lead a range of projects, some of these include:

Apple Music Spatial Audio launch
Apple iPhone 11 launch
Apple iPhone 7 launch
Apple HomePod launch
Apple AirTag launch
Apple TV4K launch
Apple WWDC 2020 identity

Working Experience
Global ACD Manager at Apple Services (Marcom LA)
Mar 2020—Present

Global Design / Art Director at Apple (Marcom SCV)
Sep 2015—Mar 2020

Founder of

Founder of

Art Director at Wieden+Kennedy, Amsterdam
Oct 2011—Sep 2015

Graphic Designer at It’s Nice That (Printed Pages)

Kennedy at Wieden+Kennedy, Amsterdam
May 2011—Oct 2011

Werkplaats Typografie, Urbino

Berghs School of Communication, Stockholm

Brand Systems
Visual identities
Brand guidelines
Retail / Environments / Exhibitions
Packaging design
Product photography
Speculative design
Brand Strategy
Brand architecture
Brand platforms
Design strategy
Social media strategy

Over 50 international clients, including:
Apple Services
Coca-Cola Company
It’s Nice That
Audi AG
Citzen Watch CO.
Electronic Arts
Stedelijk Museum
EYE Film Museum
Cobra Museum of Art

About the typeface
The typefaces Unica have been used throughout the website. Unica has had a conflicted history from the very beginning. Having waited for many years, Haas finally decided to develop a new typeface tailor-made for the technology. They brought in Team 77 to conduct a thorough analysis of four formally related typefaces Akzidenz Grotesk, Neue Haas Grotesk, Helvetica and Univers as a basis for the new design.

Philip have received more than 20 awards, including:
One Show
Beazley Designs of the Year
The Best Dutch Book Design
Cannes Lions
Magpile Magazine Awards
Digitales Schriftarchiv zum Klingspor-Museum