Philip Cronerud is a creative director with a focus on bringing together product, brand, and marketing, based out of Los Angeles, with over 15 years of experience helping organizations grow and innovate through design, and 5 years of experience in cross-functional team leadership and management.
Philip has worked with Apple for almost a decade where he has been working for both Apple Hardware (Marcom SCV) and Apple Services (Marcom LA). At Marcom LA he has worked on positioning and developing Apple Music. For the past few years he have been in charge of a creative team, whose work has significantly improved the company's services as a whole and helped re-launch Apple Music, with a continuous subscriber increase and revenue projection.
While at Marcom SCV he handled the global art direction and strategy for numerous devices and new initiatives. Seeing projects through the entire funnel, from packaging, design, channel, retail, events, and keynotes.
At Wieden+Kennedy he assisted in the establishment of the design studio alongside Joseph Burrin. He won multiple pitches while there for various international accounts, including Audi, Coke, and Nike. The work throughout the years has led to numerous prizes and new business opportunities.