Philip Cronerud is a creative director, design manager, brand consultant based out of Los Angeles with +14 years of experience in helping organizations grow and innovate through design. A digital native, with a deep expertise in creative direction and strategy, his focus is on bringing together product, design, and marketing, with a holistic contemporary approach for forward thinking brands.





Philip has worked with Apple for almost a decade where he has been working for both Apple Hardware (Marcom SCV) and Apple Services (Marcom LA). At Marcom SCV he handled the global art direction and strategy for numerous devices and new initiatives. Seeing projects through the entire funnel, from packaging, design, channel, retail, events, and keynotes.

While at Marcom LA he has worked on positioning and developing Apple Music. For the past few years he have been in charge of a creative team, whose work has significantly improved the company's services as a whole and helped re-launch Apple Music, with a continuous subscriber increase and revenue projection.

Some notable projects at Apple include:

- Apple Music Spatial Audio launch
- Apple Music refresh
- App Store refresh
- Apple iPhone 11 launch
- Apple iPhone 7 launch
- Apple HomePod launch
- Apple AirTag launch
- Apple TV4K launch
- Apple WWDC 2020 identity

At Wieden+Kennedy he assisted in the establishment of the design studio alongside Joseph Burrin. He won multiple pitches while there for various international accounts, including Audi, Coke, and Nike. The work throughout the years has led to numerous prizes and new business opportunities.

 
 
 
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Contact
mail@philipcronerud.com


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Working Experience
Global ACD Manager at Apple Services (Marcom LA)
Mar 2020—Present

Global Design / Art Director at Apple Hardware (Marcom SCV)
Sep 2015—Mar 2020

Founder of posterrr.com
2019—Present

Founder of artand.services
2016—Present

Art Director at Wieden+Kennedy, Amsterdam
Oct 2011—Sep 2015

Graphic Designer at It’s Nice That (Printed Pages)
2013—2015

Kennedy at Wieden+Kennedy, Amsterdam
May 2011—Oct 2011


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Education
Werkplaats Typografie, Urbino

Berghs School of Communication, Stockholm



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Capabilities
Brand Systems
Visual Identities
Typography
Brand Guidelines
Retail / Environments / Exhibitions
Packaging Design
Product Photography
Speculative Design
Brand Strategy
Brand Architecture
Brand Platforms
Design Strategy
Naming
Social Media Strategy
Advertising


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Over 50 international clients, including:
Apple
Apple Services
Coca-Cola Company
Nike
It’s Nice That
Audi AG
Heineken®
Citzen Watch CO.
Facebook
Electronic Arts
Stedelijk Museum
EYE Film Museum
Cobra Museum of Art
Vanmoof


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About the typeface
The typefaces Unica have been used throughout the website. Unica has had a conflicted history from the very beginning. Having waited for many years, Haas finally decided to develop a new typeface tailor-made for the technology. They brought in Team 77 to conduct a thorough analysis of four formally related typefaces Akzidenz Grotesk, Neue Haas Grotesk, Helvetica and Univers as a basis for the new design.


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Awards
Philip have received more than 20 awards, including:
One Show
Beazley Designs of the Year
The Best Dutch Book Design
D&AD
Cannes Lions
EuroBest
Magpile Magazine Awards
Digitales Schriftarchiv zum Klingspor-Museum