Coca-Cola Music Identity

The rebranded visual identity fuses music, digital technology, motion and the brand’s legendary bottle. With the new app, any track put “into” the bottle starts generating sound waves in the form of bubbles (another iconic elements for Coke) that pulsate around the red bottle as an animated frame. With every new song, the “bubbling” frame is different—developers can also customize the look of the animated sound aura by changing its shape, colour and the size of bubbles, and more. The new approach, which captures instant energy of music, will be used in new packaging, merchandise, imagery for live performances, prints and digital media, from digital to OOH banners. The app is designed to allow third parties and Coca-Cola Music across all markets to create logos tailored to some particular events.