The Design Objective evolves the Coca-Cola Music Visual Identity System. Our solution: a sound-reactive logo emanating from the most recognizable of Coke assets, the contour bottle – an EQ of bubbles bursting into life. And with digital media having a huge impact on how our core youth audience listens to music, it makes sense that digital considerations are at the heart of our idea. We wanted to use the bubbles to evoke sound waves, because they communicate ‘music’ instantly, whether or not we feature the word alongside. So what we’ve done is combined the iconic contour bottle with bubbles that evoke the form of sound waves, to come up with this new logo.