Audi AG



Buying a TT is a totally emotional decision. You don’t need it. You want it. You are a person who says “no” to practical, sensible, boring. You are a person who makes emotional, romantic, daring choices. You are a person who believes that life is a daring adventure, or nothing at all. Why else would you buy a hot red supercar with a sci- jet- ghter cockpit that hits 100kmph in 4.7 seconds? Audi didn’t make this car for everyone. Audi engineered this car for the daring. The campaign is a challenge from Audi to the TT audience – we ask them to consider what type of person they are and extend the invitation to drive the car. This message s delivered through a spectacular TV ad where we reveal the TT in an utterly daring way and followed by a series of activations.